About YMP

We got tired of
bad agencies.
So we built one
we'd hire ourselves.

Our Story
"Marketing shouldn't feel like a black box. You should know what's happening, why it's happening, and what it's delivering."

YMP started because we kept seeing the same thing: businesses paying agencies good money, getting polished-looking reports, and never really knowing if any of it was working.

We're based in Southeast Asia, which means we understand markets that big global agencies often treat as an afterthought. We've worked with luxury resorts, tech startups, e-commerce brands, and everything in between.

What we built is a team that's small enough to care — and experienced enough to deliver. We don't win business with decks full of case studies from companies nothing like yours. We win it by having honest conversations and then doing exactly what we said we'd do.

AI became a big part of what we do because we saw how it could make marketing faster and smarter — not cheaper. We use it as a tool, the same way a good carpenter uses a good saw. The skill is still in the hands holding it.

0 Marketing experience
Global Brand & market experience
0 Service playbooks
SEA Based in Southeast Asia
How we operate
01
Honest before polished

We'll tell you if something's not working and why — even if it's uncomfortable. A client who knows the truth can make good decisions. One who gets filtered reports can't.

02
Strategy before execution

We don't start producing until we know what we're producing for. Every piece of work has a purpose, a target, and a way to measure whether it landed.

03
Senior people do the work

You hire us, we do it. Not a junior who started last month. The people in the room on day one are the people on your account on day 365.

04
Results over activity

Being busy is easy. Getting results is harder. We measure ourselves on outcomes — revenue, leads, rankings, engagement — not on how many things we produced this month.

05
Human language always

We don't hide behind jargon. If we can't explain what we're doing in plain English and why it matters to your business, we're doing something wrong.

06
Long-term thinking

The best marketing builds momentum over time. We balance quick wins with sustainable strategy — and we'll tell you honestly which is which.

The Founder

Built from experience.
Not agency theory.

YMP was founded by Henk Sijtsma, a marketing and commercial strategist with more than 15 years of international experience across hospitality, branding, digital marketing, and business growth.

After working with global and regional brands across multiple markets, he built YMP around a simple idea: senior thinking, honest communication, and marketing that contributes to the business — not just the presentation.

His background combines Hotel Management with executive training in Digital Marketing Strategies and AI from Kellogg School of Management.

15+ yrs International Experience Hospitality & Brand Strategy Digital Marketing & AI — Kellogg Southeast Asia Markets
Henk — Founder of Your Marketing Playbook

Henk · Founder & Strategy Lead

The Team

The right specialists.
Without the unnecessary layers.

YMP works with a trusted network of experienced strategists, creatives, media specialists, developers, and AI experts.

We build each team around what the project actually needs. That means direct access to senior people, fewer handovers, and no paying for layers of account management that add meetings but little value.

Henk remains involved in the strategy and direction of every project, while the right specialists are brought in to deliver the work.

Strategy
Brand, commercial & marketing strategy
Creative
Content, design & brand identity
Media
Paid advertising & performance
Tech
Web, SEO & AI integration

Sound like the kind of team you'd want in your corner?

Let's talk. No pitch deck. Just a conversation.

Get in Touch → See What We Do